UNESCO REF 12 Million YWA Mobilisation Campaign Report | International Women's Day 2025 | UNESCO REF

Report of Activities · UN International Women's Day 2025

UNESCO REF / POWANational Flag-Off of the 12 Million Young Women in Agriculture Mobilisation Campaign

Lancement national de la campagne de mobilisation des 12 millions de jeunes femmes dans l'agriculture

The report of activities of the National Flag-Off of the Mobilisation Campaign, held on 4 March 2025 at the Maryam Babangida National Centre for Women Development, Abuja. The Young Women in Agriculture project itself was flagged off in 2023; this report records the 2025 launch of its national mobilisation campaign, at which the Deputy Secretary-General of the United Nations and principal officers of the Nigerian state committed their offices to mobilising twelve million young women into agricultural enterprise. Two scholarly papers of UNESCO REF accompany the record.

Read the report Read the two papers
Delegates at the National Flag-Off of the UNESCO REF / POWA 12 Million Young Women in Agriculture Mobilisation Campaign, MBNCWD Abuja, 4 March 2025
National Flag-Off, MBNCWD Abuja, 4 March 2025. Dr Mrs Elizabeth Egbetokun, National President of POWA and National Advocate for Young Women in Agriculture, among delegates. Photograph: POWA / UNESCO REF Media Centre.
4 Mar
2025, National Flag-Off on UN International Women's Day
9
Principal statements of national and global leaders recorded
3
Testimonies of pioneer beneficiaries presented
12M
Young women targeted by the mobilisation campaign
Document Report of activities Event Mobilisation Campaign Flag-Off, 4 March 2025 Venue MBNCWD, Abuja Project flag-off 2023 Pioneer training from 10 March 2025

I · The record of 4 March 2025

A defining moment for Nigeria and the world

Un moment décisif pour le Nigeria et pour le monde

On 4 March 2025 the Maryam Babangida National Centre for Women Development in Abuja became the meeting point of global leadership, national resolve and grassroots mobilisation. The occasion was the National Flag-Off of the UNESCO REF / POWA 12 Million Mobilisation Campaign, held to commemorate the United Nations International Women's Day 2025 and formally recognised as a National Empowerment Programme: a movement of people, policy and purpose.

A flag-off is easily mistaken for ceremony. This one was a public act of commitment, and it should be read as such. In a single sitting, the Office of the United Nations Deputy Secretary-General, the Federal Ministry of Women Affairs, the Office of the President, the Inspector-General of Police, the Nigerian National Commission for UNESCO, the national research system and the principal women's associations of the security services each placed the authority of their office behind one objective: the mobilisation of twelve million young Nigerian women into structured, certified and income-assured agricultural enterprise. Commitments made in public, before peers and before the women they concern, carry a weight that private undertakings do not. They create expectations that can be measured and, in time, verified.

The choice of International Women's Day was deliberate. The theme of the 2025 observance called for rights, equality and empowerment for all women and girls, and it coincided with the thirtieth anniversary of the Beijing Declaration and Platform for Action of 1995, which named women and the economy, and women and poverty, among its critical areas of concern. Nigeria used the occasion not to restate those commitments in general terms but to attach them to a programme with a budgetary architecture, a national secretariat, a research partner and a timetable.

It is important to distinguish the two moments in the life of the initiative. The Young Women in Agriculture project was flagged off in 2023, when its architecture was established and its partners convened. The event of 4 March 2025 was the flag-off of something narrower and more operational: the national campaign to mobilise twelve million young women into that project, state by state and Local Government Area by Local Government Area. This document is a report of the activities of that day.

It records what was said, who said it and what was undertaken: the keynote of the United Nations, the statements of national leaders, the objectives and outcomes announced by the National Coordinator, and the testimonies of pioneer beneficiaries. It closes with the activities that followed, including the commencement of pioneer training six days later. Two scholarly papers of UNESCO REF accompany the record. The first examines the strength of the Nigerian woman as a historical fact and an economic force; the second examines food security as a foundation of national security.

Occasion
UN International Women's Day 2025
Date
4 March 2025
Venue
Maryam Babangida National Centre for Women Development (MBNCWD), Abuja
Event
National Flag-Off of the Mobilisation Campaign
Project flag-off
2023, the Young Women in Agriculture project
Campaign target
12 million young women mobilised, trained and certified by 2028
Convened by
UNESCO REF and the Police Officers' Wives Association (POWA)
Secretariat
Maryam Babangida National Centre for Women Development
Global keynote
Amina J. Mohammed, Deputy Secretary-General of the United Nations
National Coordinator
Prince Abdulsalami Ladigbolu-Oranmiyan, President, UNESCO REF

Summary of activities

The day in summary

Résumé des activités de la journée

The activities of the National Flag-Off, and those that immediately followed it, are summarised below. Each is reported in full in the sections indicated.

ActivityLed byResult recordedSection
Global keynote addressOffice of the UN Deputy Secretary-GeneralCampaign framed as a national covenant, a continental model and a global beacon for the 2030 AgendaII
Statement of advocacyNational President, POWAFull institutional weight of POWA placed behind the mobilisationIV
Ministerial statementHonourable Minister of Women AffairsCommitment to mainstream women's economic empowerment in national policyIV
Security statementInspector-General of PoliceCampaign anchored as a non-kinetic approach to national securityIV
Presidential pledgeSSAP on Food Security, Office of the PresidentPledge to broker the financial support requiredIV
Secretariat mandateDirector-General, MBNCWDCentre confirmed as National Secretariat under a performance mandateIV
Statements of UNESCO and scienceNATCOM UNESCO; IAR&T, OAUAlignment with UNESCO values; research-to-practice commitmentIV
Presentation of objectivesNational Coordinator, UNESCO REFFour objectives of the campaign set outV
Beneficiary testimoniesPioneer beneficiariesThree accounts of early impact presentedVI
Announcement of outcomesConvening institutionsSix outcomes declared as the measures of the campaignVII
Commencement of pioneer trainingUNESCO REF with a United States institutionTraining began on 10 March 2025, six days after the Flag-OffVIII

III · Distinguished delegates

A convergence of national and global leadership

Une convergence du leadership national et mondial

The Flag-Off brought together principal officers of state, the United Nations system, the police institution, academia and the empowerment movement. Each lent the weight of an office to a single national covenant, and each office brought a distinct competence: policy, finance, security, institutional delivery and science.

Hajia Imaan Sulaiman-Ibrahim

Honourable Minister of Women Affairs

Affirmed the Federal Government's commitment to mainstreaming the economic empowerment of women into national policy.

Dr Kayode Adeolu Egbetokun

Inspector-General of Police

Anchored the campaign as a non-kinetic approach to national security and to the stability of households and communities.

Barr. Yejide Ogundipe

Senior Special Assistant to the President on Food Security

Delivered the pledge of the Presidency to broker the financial support required for the programme.

Hon. Dr Vilita Asabe

Director-General, MBNCWD

Positioned the Centre as National Secretariat of the programme, custodian of its integrity and delivery.

The campaign was convened under the national advocacy of Dr Mrs Elizabeth Egbetokun, National President of the Police Officers' Wives Association and National Advocate for Young Women in Agriculture, and coordinated nationally by Prince Abdulsalami Ladigbolu-Oranmiyan, President of UNESCO REF. The combination is instructive: an association with a presence in police formations and communities across the federation, joined to an institution with the strategic, academic and diplomatic architecture of SIP-ALPHA, gives the programme both reach and structure.

V · The four objectives

Four pillars of national transformation

Quatre piliers de transformation nationale

At the Flag-Off, the National Coordinator set out the four objectives of the campaign under the UNESCO REF Strategic Implementation Platform, SIP-ALPHA. Each addresses a distinct dimension of Nigeria's development imperative, and each depends on the others.

I

Economic diversification

Diversification économique

Redirect the national economy away from dependence on oil through agricultural enterprise at scale and structured value-chain agribusiness, beginning with kenaf as a non-oil export commodity.

II

Security through empowerment

La sécurité par l'autonomisation

Address the root causes of unrest through non-kinetic approaches, creating sustainable economic opportunity across all six geopolitical zones.

III

Agribusiness and investment

Agro-industrie et investissement

Facilitate structured agribusiness investment so that beneficiaries can service federal education loans (NELFUND) where applicable and build self-sustaining household livelihoods.

IV

Breaking the poverty cycle

Rompre le cycle de la pauvreté

Assure income of ₦400,000 per acre per twelve-week harvest cycle, four cycles a year, through certified value-chain participation, ending the intergenerational transmission of poverty.

The four objectives are not a list of separate aims. They describe a single causal sequence. Certified participation in a structured value chain produces assured income (the fourth objective). Assured income, aggregated across twelve million producers selling into export markets, diversifies the national economy (the first). Stable household income and production reduce the economic pressures that feed insecurity (the second). And predictable income makes households creditworthy, allowing them to service education loans and to invest (the third). A programme that pursued any one objective alone would find the others undermining it; a programme that pursues all four together finds them reinforcing one another.

VI · Beneficiaries speak

Policy translated into household impact

Quand la politique devient un changement dans les foyers

Pioneer beneficiaries of the Young Women in Agriculture Programme describe how the initiative is already reshaping livelihood, purpose and opportunity. Their accounts are notable for their range: a researcher, a farmer and a public servant, each finding in the programme something that her previous path had not supplied.

Testimony · Researcher

Knowledge that must also feed people

Un savoir qui doit aussi nourrir

As a PhD holder, my life's work has been dedicated to research and knowledge creation. But through the Young Women in Agriculture programme, I discovered that knowledge must also feed people. By learning hydroponics and kenaf enterprise, I am now able to translate theory into practice, providing both livelihood and nourishment to my community.

Dr Egan Okon-EffiongResearcher and YWA pioneer

Testimony · Farmer and capacity builder

When women in agriculture rise, communities rise with them

Quand les femmes de l'agriculture s'élèvent, les communautés s'élèvent avec elles

Farming has always been my passion, but for many years it was a struggle to survive on what I produced. The Young Women in Agriculture initiative gave me access to modern methods and a guaranteed market, transforming my passion into a sustainable livelihood. Today I have joined this programme so that I can build the capacity of other women in my community, proving that when women in agriculture rise, entire communities rise with them.

Dr Elizabeth B.Farmer and community capacity builder

Testimony · Federal public service

Drivers of growth and innovation

Des moteurs de croissance et d'innovation

Before joining the Young Women in Agriculture programme, I struggled to find a clear path for myself. Through the training and mentorship I received, I gained practical skills in hydroponics and agribusiness that have opened new doors. This programme has shown me that with the right support, young women can be drivers of growth and innovation in Nigeria.

Mrs Chidi NzotaDeputy Director, Federal Ministry of Science and Technology

Each testimony illustrates one of the barriers that the programme was designed to remove. The researcher names the gap between knowledge and practice, which the programme closes through applied training in hydroponics and kenaf enterprise. The farmer names the absence of a market, which the programme closes through structured off-take agreements concluded before planting. The public servant names the absence of a pathway, which the programme closes through training, mentorship and certification. Testimonies are not evidence of impact at scale, and they are not presented as such; that evidence will come from the programme's monitoring data. They are, however, an early indication that the design addresses the constraints women themselves identify.

VII · National empowerment outcomes

Six outcomes announced at the Flag-Off

Six résultats annoncés lors du lancement

The convening institutions announced six outcomes by which the campaign asks to be judged. Each is structured to outlive political cycles and to be auditable by beneficiaries, partners and the public alike.

  1. Twelve million trained and certified by 2028

    Douze millions de jeunes femmes formées et certifiées d'ici 2028

    Young Nigerian women equipped in hydroponics and agro-kenaf enterprise development, two million in each geopolitical zone, with curricula developed and validated with the Institute of Agricultural Research and Training, Obafemi Awolowo University.

  2. Women and youth at the centre of food security

    Les femmes et les jeunes au cœur de la sécurité alimentaire

    Placing women and youth not at the margins but at the centre of the national response to food insecurity, as multipliers, managers and builders of the nation.

  3. Assured livelihoods through value-chain participation

    Des moyens de subsistance assurés par la participation aux chaînes de valeur

    Income of ₦400,000 per acre per harvest cycle, four cycles a year, for certified graduates, building resilience from the first season and supporting the repayment of federal education loans where applicable.

  4. Grassroots reach across all 774 Local Government Areas

    Une présence dans les 774 collectivités locales

    Strategic Support Cells in every Local Government Area, so that no community in Nigeria's six geopolitical zones is left outside the campaign's reach.

  5. Continental leadership in climate-smart agriculture

    Un leadership continental dans l'agriculture intelligente face au climat

    Positioning Nigeria as a model for the empowerment of women through modern, climate-smart agriculture, aligned with the African Union's Agenda 2063 and the Sustainable Development Goals.

  6. An intergenerational legacy

    Un héritage intergénérationnel

    Today's trainees become tomorrow's mentors, so that the impact of the programme extends beyond 2028 into the next generation of Nigerian agricultural leadership.

Auditability is the operative word. An outcome that cannot be verified invites scepticism, however sincerely it is announced. Each of the six corresponds to a quantity that can be recorded: certifications issued, women enrolled by zone and Local Government Area, off-take payments made, Support Cells established, practices adopted and mentors trained. Subsequent reports will record progress against each.

VIII · Origins and national context

The food security imperative

L'impératif de la sécurité alimentaire

The campaign answers a measurable national crisis. As the National Coordinator recalled, nearly 40 per cent of Nigerians were assessed as food insecure in 2022, in a country projected to become the third most populous in the world by 2050.

The National Coordinator traced the macroeconomic background: over-dependence on oil, the recession of 2016, small farm sizes, low productivity, post-harvest losses and rising food imports, which together drive insecurity at the level of the household. Each of these causes is structural, and none can be remedied by relief alone. The campaign's response is therefore structural as well: diversification through agribusiness, value-chain training delivered with a research-grade technical partner, and assured income calibrated to break the cycle of poverty.

Demography sharpens the case. A population growing toward one of the largest in the world will either become the country's greatest asset or its gravest strain, depending on whether its young people find productive work. Agriculture is the sector most able to absorb young workers at scale, provided it offers them income, status and technology. The programme is designed to supply all three.

POWA and the origins of the programme

Le POWA et les origines du programme

The Young Women in Agriculture Programme traces its origins to June 2023, when it was launched under the theme "Enhancing the Economic Value of Nigerian Women Through the Agricultural Value Chain". Its launch contributed to the national deliberations that culminated in the Presidential declaration of a state of emergency on food security in July 2023.

Dr Mrs Elizabeth Egbetokun, National President of POWA and National Advocate for YWA, positioned the Police Officers' Wives Association, established in 1964, as the grassroots engine of mobilisation. Its strategic partnerships span UNESCO REF, The Lichfield Partners and Associates, The Lichfield Foundation, IAR&T OAU, the London School of Management, U-APP UK, Women's Space USA, the Salvation Academy, the University of the District of Columbia, Peace University USA, Hydro Cycle USA and OpenLabs USA, among other partners.

Pioneer beneficiaries began training on 10 March 2025 in partnership with a United States institution, six days after the Flag-Off. The programme contributes directly to Sustainable Development Goals 1, 2, 3 and 8, and through its effects on household income and schooling to several others.

Project flag-off
2023 (launched June 2023)
Launch theme
Enhancing the Economic Value of Nigerian Women Through the Agricultural Value Chain
Campaign Flag-Off
4 March 2025, MBNCWD Abuja
Pioneer training
From 10 March 2025
Horizon
2023 to 2028
Mobilisation
POWA, established 1964
Technical partner
Institute of Agricultural Research and Training, OAU
Primary SDGs
1, 2, 3 and 8

X · Questions

The campaign in questions

La campagne en questions

01What was the National Flag-Off of 4 March 2025?Qu'était le lancement national du 4 mars 2025 ?

It was the formal national launch of the UNESCO REF / POWA 12 Million Mobilisation Campaign for Young Women in Agriculture, held at the Maryam Babangida National Centre for Women Development in Abuja to mark the United Nations International Women's Day 2025. The Deputy Secretary-General of the United Nations delivered the global keynote, and principal officers of the Nigerian state committed their offices to the programme.

02How does the 2025 Flag-Off relate to the 2023 project flag-off?Quel est le lien entre le lancement de 2025 et celui du projet en 2023 ?

The Young Women in Agriculture project was flagged off in 2023, when its architecture and partnerships were established. The event of 4 March 2025 was the flag-off of the national campaign to mobilise twelve million young women into the project. This page is the report of activities of that 2025 event.

03Who convened the campaign?Qui a organisé la campagne ?

The campaign was jointly mobilised by UNESCO REF and the Police Officers' Wives Association (POWA), with the Maryam Babangida National Centre for Women Development as National Secretariat. It was convened under the national advocacy of Dr Mrs Elizabeth Egbetokun, National President of POWA, and coordinated nationally by the President of UNESCO REF.

04What happened after the Flag-Off?Que s'est-il passé après le lancement ?

Pioneer beneficiaries began training on 10 March 2025, six days after the Flag-Off, in partnership with a United States institution, in hydroponics and agro-kenaf enterprise.

05How will the campaign reach every community?Comment la campagne atteindra-t-elle chaque communauté ?

Strategic Support Cells are planned in all 774 Local Government Areas, so that no community in Nigeria's six geopolitical zones is left outside the campaign's reach.

06Who is the technical and research partner?Qui est le partenaire technique et scientifique ?

The Institute of Agricultural Research and Training, Obafemi Awolowo University, Ibadan, develops and validates the curricula and provides technical oversight of the kenaf pillar.

07What are the two UNESCO REF papers about?Sur quoi portent les deux documents de UNESCO REF ?

Paper No. 1, The strength of a woman, examines the historical authority and economic force of Nigerian women and the evidence on women's income and agriculture. Paper No. 2, Food security as national security, examines how women's agricultural enterprise contributes to stability, and under what conditions.

08How can an institution partner with the campaign or a young woman enrol?Comment une institution peut-elle devenir partenaire, ou une jeune femme s'inscrire ?

Institutions, donors and young women seeking enrolment may write to UNESCO REF at [email protected], or visit the Young Women in Agriculture programme page on the UNESCO REF website.

A covenant with the future

Planting seeds that will nourish a nation, uplift a continent and inspire the world

Semer des graines qui nourriront une nation, élèveront un continent et inspireront le monde

The Flag-Off of the UNESCO REF / POWA 12 Million Mobilisation Campaign on International Women's Day 2025 was more than a ceremony. It was a national covenant and a global contribution: a pledge that Nigeria will not only confront its food security challenge but will also show how the empowerment of women can transform a nation. This is not only about agriculture. It is about empowerment, dignity and resilience.

With the global charge of the United Nations Deputy Secretary-General, the brokered support of the Presidency through the Office of the Senior Special Assistant on Food Security, and the partnership of POWA, the Maryam Babangida National Centre, the Ministry of Women Affairs, the Nigeria Police Force, the Nigerian National Commission for UNESCO and the Institute of Agricultural Research and Training, the initiative is anchored in policy and people, vision and action, global frameworks and grassroots realities. It binds government, international institutions, academia, civil society, the security services, traditional leadership and citizens in one mission: to empower women, secure food systems and build a Nigeria that is resilient, prosperous and inclusive.

UNESCO REF Police Officers' Wives Association (POWA)

A national covenant under the UNESCO REF Strategic Implementation Platform (SIP-ALPHA), jointly mobilised by UNESCO REF and the Police Officers' Wives Association, with the Maryam Babangida National Centre for Women Development as National Secretariat.

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